Louisiana Association for Justice Conference 

Presenter: Eric Oliver
Topic: Managing the “Mind’s” Eye (1:00:00)

Trial Consultant Eric Oliver discusses managing the mental images you are asking decision makers to create so they can build a story for themselves that leads them in the direction that you and your client would like them to go. He discusses the three main ways of managing mental images and discusses the importance of using images and language wisely to help you manage (not mis-manage) your case.