Louisiana Association for Justice Conference 

Presenter: Courtney Rowley
Topic: Looking Past Economic Damages & Developing the General Damages in Your Case (53:00)

Courtney Rowley discusses how plaintiff lawyers have an advantage over the defense when it comes to developing general damages due to the fact that they have direct access to the human beings they are representing. She emphasizes the importance of spending quality time with your clients, sequencing and knowing your story, creating powerful visuals, working with focus groups, and finding and connecting to the core feelings of the jury.